Think about the past few times you traveled somewhere.

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I’m willing to bet you searched for the best restaurants in the area at least once. Heck, I’ll even go online and search for the best restaurants in a random place and plan a trip around that. The point is, you may not “purchase” from a faraway restaurant online, but websites have enabled the restaurant industry to attract new customers from a wider range of locations.

Consider another industry that one would think would lean canada mobile phone numbers database heavily on its physical store to drive sales: luxury products. A luxury brand may believe that customers seeing and feeling their products in person would make all the difference in earning their business. But in reality, consumers’ online experiences influence at least 40% of all luxury purchases. And with online luxury sales expected to triple by 2025, it’s clear that the primary place of business for today’s luxury brands is online.

Select the right distribution channels for each product or service you offer to reach your target market effectively. This includes physical stores, online shopping websites and mobile apps. You also need to ensure that these channels are cost-effective and allow customers to access your products easily.

Analyzing the buying habits of your customers will help you determine which channels are more suitable for them and where they are likely to make purchases. This knowledge can also be used to create targeted marketing campaigns that focus on those specific distribution channels.