A hundred years ago, when Mass Marketing was born, . Today, however, there are. Technology provides an infinite number of tools that can help you collect data from your consumers, classify them, interpret them and use them to build customized digital strategies.
You can have a personal relationship with each of your individual customers or prospects, even if your database is enormous . One-to-One Marketing, precisely . You have the possibility of making reports to monitor the results of your albania email list campaigns, have immediate insights on your performance and do A/B tests to understand which version works best.
Do you know who has had success, thanks to A/B tests? Donald Trump. Brad Parscale , digital director of Trump's presidential campaign, used marketing automation to create ads on Facebook personalized to the preferences of individual users. Some, for example, had a red button, others green. In some the word "Donate" appeared, in others "Contribute". On average, 50-60 thousand were created per day. And we all know what the final result was.
Put your customer at the center and your customer will love you. Easy to say. The beauty is, with the right tools, it can also be easy to do.
The right tools to collect precise data on a large number of people did not exist
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himuhumaira
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