In the Google vs. Bing example, a steep incline would mean a sudden spike in organic traffic, whereas a more gradual decline could mean traffic is decreasing slowly.
Best for: Illustrating trends over time, such as spikes or drops in sales due to holidays, weather, or other variables.
5. Pie Chart
excel pie chart
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A pie chart is a helpful way of seeing how austria phone number material different data elements proportionally compare, such as sales across months, as shown in the chart above.
Like line graphs, this is also extensively used in marketing. Let’s say you’re curious about the percentage of your organic traffic from Google versus Bing. Or how much market share do you have compared to competitors?
A pie chart can be a fitting way to visualize that information. It’s also a great way to see and communicate progress toward a specific goal. For instance, if your goal is to sell a product every day for 30 days in a row, then you might create a pie chart with 30 slices and shade a slice each day you sell the product.
Best for: Showing values as percentages of a whole and viewing data elements proportionately.
6. Radar Chart
radar chart in excel
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if you’ve ever taken a personality test, but it’s also useful outside of that industry.
Radar charts display data in a closed, multi-pointed shape. Each point is called a spoke, and multiple variables “pull” spokes of the shape. Then, shapes can be stacked up for comparison.
A radar chart might look familiar to you
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