White Hat SEO

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This idea, however, was not restricted to black and white films of the past and is also used within Digital Marketing. Therefore, in addition to Black Hat SEO, there are also White Hat and Grey Hat. You already know the first term, but how about learning more about the other two?

Practices that seek to optimize the performance of a page according to Google's guidelines and rules are considered White Hat SEO. That is, those that put the user first, such as producing relevant content on blogs, participating in social networks and even adopting a responsive design .
White Hat, therefore, belongs to the “good guys” who try to improve the performance and ranking of their pages in the right way, following the rules of the game and without harming any of their competitors. Simply by offering the best possible user experience within your Marketing plan.

Gray Hat SEO
Have you ever heard of the term grey area ? It occurs when a situation o albania phone number resource r a certain action is not expressly bad or good, it is something doubtful. Gray Hat SEO, therefore, happens when a practice for performance optimization is not considered good, but it cannot be defined as bad either.