If we know the product life cycle, the volume and the date on which a particular customer placed an order , we can estimate when they will need to place another order again. Although not all products have such a measurable life cycle, for those that do, product replenishment campaigns will be very effective. If we anticipate via email, push notification or SMS and remind them that they can place a new order, we will be reducing the chances that they will turn to the competition when the time comes, forging a stronger bond with the customer and increasing their level of loyalty .
There are strategies that we can implement to hong kong mobile phone number list make these product replenishment campaigns even more effective:
1- Send the campaign a few days before the customer needs to replace the product
As we mentioned, it is important to keep track of when the order was placed and how long it must take for the product to be out of stock and for the customer to need it again. Once we have this under control, it will be crucial to send the campaign a few days before the user needs the product in question again. This way, they will have time to make the purchase again and it will arrive at the right time. Otherwise, if we do not notify them in sufficient time, we risk the customer choosing to buy the product from our competition.
2- Offer an incentive to ensure conversion and reward their loyalty
If we offer the user a benefit, whether it is a discount or a gift , our campaign will be much more complete, competitive and effective. We will increase the probability that the customer will end up making the transaction and at the same time, we will be adding value to their shopping experience , not only by reminding them to replenish their product, but also by offering them this benefit. In fact, it is a fantastic way to reward their loyalty .
There is the option of sending a first campaign without the incentive and, in the event that the user does not decide to place the order, we could follow up by sending a second campaign where, this time, we offer the incentive. It is a good way to push and encourage the user to make the purchase .
3- Customize the campaign with other related products
The product replenishment campaign also offers us the possibility of including a module with recommended and personalized products for each client. These can be products that the client has recently visited in the e-commerce, that are from the same product line as the one they already have, or we can directly recommend a product that is complementary and that is usually purchased together with the one they want to replenish. This product recommendation and cross-selling strategy gives us the possibility of getting the client to show interest in other items and, in the best case, obtaining a double transaction .
4- Streamline the purchasing process
It is important that the campaign includes all the necessary product data: name, quantity, image, direct link or even the option to have the product in the e-commerce shopping cart with just one click. The easier and more comfortable we make the customer's shopping experience, the better, as we will increase the chances of successfully completing the transaction.
