How to generate leads with Facebook

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First of all, it is very important to highlight that the audience that comes from Facebook belongs to Facebook. But how so? People who like your page can simply disappear at any moment, as the social network's algorithm decides who is there. The biggest example of this concerns the aforementioned algorithm change. Overnight, those hard-earned followers on your page will no longer see your posts.

This further increases the need for you to drive your social media audience into a conversion situation. That is, it is essential that you capture leads on your social media, as this will make this audience yours, rather than belonging to third parties.

Create email list
Capturing leads is an art that requires effort and a well-designed strategy. marketing entrante christmas island businesses directory is the most appropriate digital marketing strategy to attract and retain your potential client, using the different digital channels. Including Facebook. You can build your email list from a variety of places using páginas de destino (capture pages) or forms spread across your website.

The most common strategy, which also included social media, was to direct all traffic to the website. This way, the visitor would be led to a conversion at one of the capture points, either one of these pages or a form.

You can (and should) continue to use this strategy, but keep in mind that Facebook has become a paid medium. To make your Facebook page posts work, you need to leverage your posts by boosting them and using an advertising strategy that draws your social media audience to your website.

Facebook Ads is a formidable tool
Facebook’s advertising platform is extraordinary. The targeting power it possesses is unmatched. So, use and abuse the platform and its features. Set up your persona carefully and study your customers’ buying journey . You’ll also need to set up your sales funnel and target your Facebook ads accordingly.

One of the advantages of advertising on Facebook is the cost. Although increased competition has increased some of the costs, it is still relatively cheap to advertise on social media. And with all the features of the tool, you should always think of ways to capture this audience's data. Using the tool will allow you to segment as much as possible and create personalized lists.

It is important to think that the more segmented and qualified your lead is, the greater the possibility of conversion into sales.

So, let's generate leads with Facebook.
Lead Ads is a way to generate leads from Facebook without the audience leaving the social network. The tool allows you to display an ad that, when clicked, displays a registration form with information predefined by the advertiser. This form even allows customization of up to three fields, in addition to the name and email fields.

In addition to the agility for those who use the social network, the tool provides good conversion rates for those who use Facebook on their smartphone. It also allows the user to convert with fewer clicks, without losing the navigation where they were. Another advantage of generating leads with Facebook is getting a more reliable report. It is often a headache to beat Facebook numbers with conversion rates from external landing pages. The tool also allows you to integrate with other software.

How to do
First, you need to set up a Privacy Policy page on your website. Privacy policy pages are important for building trust and credibility. In the case of the Facebook Leads Ads tool, using the page is mandatory.

To create the main campaign, simply choose the option in the campaign’s marketing objective. This is in the “Consideration” phase. Keep in mind that when creating ads on Facebook Ads, you separate the objectives into Awareness, Consideration, and Conversion, just like a funnel.

Screen 1 - How to generate leads with Facebook

Use the audience targeting options in the same way as regular Facebook ads. Don't forget to agree to Facebook's Lead Ads Terms.

Screen 2 - How to generate leads with Facebook

Create your ad (visual, format and text). The last option will be to create the form. At this point, you will have the option to create a form or duplicate one you have already created. This, of course, if you have already created a Lead Ads campaign.

Screen 3 - How to generate leads with Facebook

You will have options for the type of form and you can include questions in the form, as well as customize the image and text. Don’t forget to include the link to your website’s privacy policy page. Include a thank you screen as well. There, you can also drive traffic to your website, as soon as the visitor finishes filling out the registration form.