After the survey is complete, you can analyze

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Need data on labor cost trends in the US? The Bureau of Labor Statistics and Census.gov have gold mines with potential data to use. Results showing salaries in different cities for the search term 'financial controller'. Once you find your data source, you’ll want to collect the raw data and then begin to analyze it for interesting insights that you can use in your campaign. Survey campaign Creating surveys is a fantastic way to get data that you can use in your content if you don’t have data readily available.

You can do this by using tools such as Google Surveys and getting around 2,500 - 3,500 ios database responses, creating a unique dataset. For instance, let’s say you’ve decided that you want to create a piece of content around “Cord Cutting”. However, you don’t have any specific data sources that you can find interesting insights from. You could create a survey and ask people about their cord cutting tendencies. In this survey, you could ask questions such as “How likely are you to cancel your cable subscription in the next two years?” and “At what cable price point would you consider cutting the cord?”.

the data to find interesting trends. For the question “How likely are you to cancel your cable subscription in the next two years?”, you could analyze the age ranges that are most likely to cut the cord. Below you can see an example of the types of insights you might find from a survey: Spreadsheet showing answer data for the question, 'How likely are you to cancel your cable subscription in the next two years?' From here you can start to draw interesting insights.