Coming up with ideas for campaigns

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It’s worth taking a bit of extra time to find out if there is more than one person who you could contact, and if so, making a note of all of them at the same time. You can then dig into each one a bit more to see who may be the most appropriate person to contact. Keep an eye out for a few things in your research: How often they publish content: do they seem to be a regular writer or more like a guest writer? Are they on Twitter and if so, are they active? If they are, this may open up a way to engage with them and learn more about what they like writing about.

What specific topics do they write about? Don’t write down “travel”, write down ig database the specific niche within travel. Look at the headlines they use: are there any patterns in them, or anything you can learn about their reporting style? Yes, this takes time. But it’s worth it because when you need to do outreach, you’re more likely to contact the right person and increase your chances of getting a reply and a link. If you still find that your outreach is failing and you need to fix it quickly, check out this process and framework from Shannon McGuirk in her Whiteboard Friday.

2. Second in our list of challenges with 23% of respondents was coming up with ideas for their content campaigns. I fully understand why this is a challenge for many people, because knowing if an idea is good or bad can be very subjective. Not to mention, there’s a huge difference between a good idea and a good idea that will get links. You may well come up with a solid idea for a piece of content that sits on your website and may get traffic, but it may not quite provoke someone to link to it over and over again.