Beyond this they will need the time to study

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Before having an interview with you, a motivated agency will have conducted a modest amount of research on your business and its market. They may have run some reports. But don’t expect them to have done a full workup before being hired. What you want to hear at this stage is whether they feel your goals sound reasonable or are obviously unattainable, based on what they know so far. You want to hear them say that they will be able to provide a more reliable answer once they’ve put in the work as your hired partner.

But also look out if they promise you everything off the bat — they could be overselling you fusion database just to get the job. 3. How much time will you invest in researching my market before creating my strategy? You won’t be hiring a local SEO who is already marketing a direct competitor in your city, so this means your partner will need time to learn about the community you serve. And, unless you hire a specialty firm that only works with your category of business, the agency will need time to learn about your industry.

the specifics of your unique business: its goods and services, its staff (including any in-house staff that may be contributing to marketing), its policies, history, and more. Time for all of this must be built into the informal agreement or formal contract. You should expect to be billed for it, and need to know how much time the agency considers reasonable for an initial period of study, with the understanding that they will be continuing to evaluate your brand and your market opportunities across time in order to continuously create strategy.