The overlaps in interests, demographics

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. Define your audience Before you pitch your guestographics to a site, take the time to define your target audience. Remember, the point of this exercise is to improve your website SEO. Getting backlinks is great, but if they’re not from your industry or relevant to your brand, the links won’t help your SERP. Guestographics require some effort to create. You don’t want to hand them out to just anyone. That’s why we define our audience by creating user personas.

For inspiration, here’s an example of a customer persona profile. Customer persona teacher database profile of Jerome Carter, age 32. How do you decide the ideal users for your brand? Analyze your existing customers. Where is the traffic to your site coming from? Who are the top purchasers? If you feel like you don’t have enough demographic information, or can’t define user interests, send out a survey or quiz to collect this data. Speak to your users directly for more information.

, pain points, and solutions will help you define two to three ideal personas. These will become your targets when choosing sites to pitch to. 3. Choose keywords to improve website SEO There are still a few stops on the way to the pitch. You know your ideal persona, but have you found the best keywords that will effectively improve website SEO? Topic relevance is extremely important. If you’re in the real estate field, backlinks from sites that are printing school books won’t do anything for you.