What is AliExpress's marketing strategy? Who hasn't heard of AliExpress? This Chinese e-commerce site has gained great visibility in recent times. And despite not being as advertised as other e-commerce sites like Amazon, it has a good positioning. And in large part, this positioning is due to its marketing strategy.
In fact, it is the third digital store in Spain and has managed to expand to other parts of the world by knowing how to study its target audience and take advantage of all the opportunities that revolve around its business. If you have a digital store in Spain, take a look at what AliExpress's marketing strategy has been and whether it can work based on your objectives.
What is AliExpress?
BluCactus - online saleThis online sales platform was created belgium business email list in 2010 as a retail channel of the Alibaba Group. It is worth noting that the Alibaba Group was founded in 1999 and, based on its success as a B2B e-commerce site, it made several important decisions. One of them was to apply this same business model, but this time dedicated to end consumers (B2C).
Aliexpress is a well-thought-out platform , which is why it is currently one of the most popular apps in terms of commercial downloads from the Asian giant since 2012. After two years of its creation, it already had more than a million customers abroad. It had already sold a wide variety of products to its consumers located in more than 200 countries, especially in the Eastern European region.
It is an application that is organized into sections that have been called “stores.” These sell a series of products, and once you access them you can see their prices immediately. You can also access shipping costs and comments from other users who have already purchased a product in advance.
AliExpress Marketing Strategy
BluCactus - What is AliExpress's marketing strategy? - Commercial sales platform
Let's see what some of the AliExpress marketing strategies are , and which of them you can consider implementing in your online store:
Low prices
We begin by mentioning this strategy because it is one of the most important for AliExpress. Through this application, you can find a wide variety of products at a very acceptable price, compared to the prices charged by other electronic or physical stores.
Therefore, for many users it is often the first choice when it comes to purchasing. This is a very well thought out marketing strategy as a competitor, which makes this platform difficult to match.
BluCactus - What is AliExpress's marketing strategy? - Commercial sales platformVery large catalog
AliExpress has a wide catalog of products. In fact, you can have access to several versions of the products offered by different distributors. In addition, each product can have different prices, shipping dates or other details that can be adapted to the user's needs.
Customers always value having several options at their disposal to choose the product that gives them the most confidence. Therefore, this is a marketing strategy that can be applied to your business by starting with a small list of distributors that can then be expanded.
BluCactus - What is AliExpress's marketing strategy? - Commercial sales platformResponsive Web
The AliExpress website is adaptable to the country in which it operates, and although it may seem obvious, there are many online businesses that only operate in English, considering that everyone speaks and can understand it.
This leads to a disadvantage by limiting the access of the target audience.
This is why, in addition to including this strategy, it translates the currency corresponding to the country in which it operates. In this way, in its application, it is possible to observe the prices in different currencies along with the delivery time of the products.
