But, when faced with a “new” eCommerce project, what are the first activities and recommended workflows?
The list is certainly long, but in this article we have chosen to focus on 3+1 winning activities and introduce you to the Blendee APPs that will allow you to achieve them.
On-exit popup with form and recommendation: encourages purchases from the first visit
Especially in the launch phase of a new eCommerce project, lead generation activity is essential to increase the customer base.
Among the most effective list of albania consumer email activities, the advice is to immediately activate a pop-up on exit that invites the user, if not yet registered to the newsletter or subscribed to the shop, to register to discover news or stay up to date on promotions.
Subscription to the newsletter , but not only: it is also recommended to engage the user through a reserved promotion that invites him to make the first purchase. In this regard, in order to make the lead generation strategy more effective , it is interesting to insert recommended products in the pop-up by selecting them within the catalog using the trending recommendation algorithm that allows you to select the most popular items for clicks and views within the store!
Cart Recovery Pro: Engage the User Who Doesn't Complete the Purchase
abandoned cart recovery application - blendee
Many eCommerce platforms already include it among the flows that can be activated on the platform: the one related to the abandoned cart is undoubtedly the most used workflow in the eCommerce automation field .
The goal, in this case, is to have all customers who have chosen to add products to the cart complete the purchase, without however continuing with the subsequent steps related to the checkout.
Even in this case, the numbers make us understand how cart abandonment is a rather recurring problem.
Whether it is due to the need to think a little more about the purchase, or the shipping costs that often represent a deterrent to the purchase, or the hope of receiving a reserved offer, statistically 68% of carts are abandoned (Baymard Institute).
However, reminding users that they have left products in the cart allows you to recover well over 57% of the revenue, which is why it is important to implement an effective strategy for cart recovery, even with targeted promotions.
In this regard, the advice, as in previous cases, is to insert the cart recovery email into a workflow.
The “ Cart Recovery Pro ” app offered by Blendee allows you to design a well-structured flow by activating a trigger that allows you to identify abandoned carts in real time and engage users with personalized
