Taking a decision to stop drilling will be extremely difficult for Shell, given the expected returns and investments already made. The most likely option for Shell will be to continue to influence politics through the usual lobby channels and to try to force Greenpeace to stop through legal actions . In addition, the company could sow doubt about Greenpeace's motives and assumptions through friendly bloggers, such as hijacking the online identity. But that is a very risky strategy. Shell's actions against brand jacking could actually arouse public interest (the so-called Streisand effect ).
Shell has a turnover of approximately 450 billion dollars, Greenpeace only 200 million euros in income. Greenpeace is a fraction (0.05%) of the size of Shell. Public sympathy in this David versus Goliath scenario lies with David. Whether the Greenpeace campaign will ultimately be successful and the North Pole will be declared a world nature reserve, we do not yet know. However, it is an extremely impressive achievement by Greenpeace to set up such an extensive and cleverly executed communication campaign worldwide.
If you want to learn about global social media strategy and coordinating global communications campaigns, I think it would be much more educational at this point to work for a globally ukraine phone data active NGO like Greenpeace than in the communications department of a multinational.
y marketers have no idea what rule they are breaking. Even if they are 'specialized' in social media, many still miss the mark completely, even a large Dutch educational institute in online marketing made the mistake. The 'cover photo' at the top of a fan page with an arrow pointing to the Facebook app, images that have to be tagged on the pinboard to win a prize. The classic is now sharing a photo on your own pinboard to have a chance to win concert tickets. All prohibited.
The cover photo of your fan page should not contain an arrow pointing to your like button or an app.
Approaching Facebook marketing as a blank canvas can be dangerous, so make sure you are aware of the rules. Many campaign proposals that come through my desk do not comply with the Facebook rules . For many, Facebook is a relatively new area, so ask someone who knows their way around for help. The rules are mainly there to keep things pleasant on Facebook, 200 messages in your timeline with a product to like is not fun for anyone.
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