“The key to an eSports strategy is in the objectives” [Interview]

[sakib30]

A little less than a year ago, the digital content group Webedia called on Alberto Fernández, formerly at Havas, to develop the eSports territory , a sector that is increasingly attracting more brands interested in interacting with younger communities.

The division works comprehensively with the different profiles of the company
Through cross-functional work involving the different profiles and areas czech republic number screening that work in the company, Webedia eSports offers a holistic service that includes work defined in five stages that include the definition of objectives, analysis, planning, execution and measurement.

In this interview, Alberto Fernández, Head of Esports at Webedia, tells us what opportunities eSports and video games represent for brands and how knowledge and experience are developed in a constantly changing sector.

RW. How did the idea of ​​opening a specialized eSports area within Webedia come about?

AF The company already had very strong eSports assets in each of the business verticals. So, it was decided to create a specific area that would integrate them to create a 360° proposal. We have a transversal model in which teams are created according to the project. There is no single eSports team, but there are 200 people at Webedia and depending on the needs we define a team. This allows us to have the most suitable profiles for each project.

RW. And what are the disciplines and talents that converge in these teams?

AF We have five areas: Publishing , related to digital media linked to gaming and eSports, in which there are editors, digital advertising professionals, strategy, and branded content experts. We have the Vizz talent agency , and a year ago we created Vizz eSports, where we represent players, teams, casters (commentators) and streamers.