Trust in the Internet and attitudes towards online books

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Offline travel agencies must employ sufficient staff for this advisory function with regard to searching and/or booking a holiday, which also makes the costs for a travel agency high. Offline travel agencies must therefore ensure that they distinguish themselves from online travel agencies in this respect, because new technologies are also increasingly making remote interaction possible.

Perceived usability and ease of use of the Internet
In addition to the need for help or advice from a travel agency employee, it also appears that the perceived usability and ease of use of the internet have an effect on booking a holiday online or offline. When people see the internet as not usable to achieve the goal, in this case booking a holiday, they are more likely to choose to book through a travel agency. In addition, a travel agency is also chosen when the internet is not easy to use , for example because it is difficult to understand a website, orientation is difficult or when a website loads slowly. The research mentioned problems such as a non-working discount code and the inability to book a specific room, which is why they chose to book through a travel agency.

Sunweb

Other aspects regarding the internet that have an effect uganda phone data on booking a holiday online or offline are trust in the internet and the attitude towards online booking. With little or no trust in the internet, people choose the travel agency instead of the internet for the actual booking. As one respondent puts it about booking with a travel agency: "It is an extra certainty that everything will be fine." In addition, a negative attitude towards online booking is also a reason to choose offline booking.

Information gathering skills
It is striking that people with the skills to gather information are more likely to book at a travel agency. It does not matter whether the information is found online or offline. Prior to the study, it was expected that when people are good at searching for information, they would also be more likely to book online, but the opposite appears to be true. A possible explanation for this is that these people can search for information, but that they seek (additional) confirmation or information from an expert, an employee of a travel agency.