Targeting is the most important aspect of marketing .
but,
How do you actually decide on your target?
First of all, what is targeting?
I'm sure there are many people who wonder, "Why is this happening?"
In this article, we will explain the meaning of targeting and specific targeting strategies .
We will also introduce some dangerous misconceptions that can cause your targeting to fail , so please take a look.
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Targeting is deciding which market to focus resources on.
Targeting in Marketing
Segmentation: Divide into smaller parts by segmentation
Targeting: Clarification through targeting
Positioning: Creating roles through positioning
3 dangerous misconceptions that can lead to failed targeting
1. Segment only by gender and age
2. Target broadly
3. Narrowing your targeting reduces sales
Specific targeting strategies
①Realistic Scale (market size)
②Rate of Growth
③Ripple Effect
④Reach
⑤Rival
⑥Response (measurability)
Targeting is a way to lower costs and increase profits
Targeting is deciding which market to focus resources on.
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Targeting involves deciding which markets to austria business email list focus your company's limited resources on.
By doing so, the aim is to maximise the benefits to both the consumer and the company.
If you don't limit your market, you will end up having to cater to all consumers.
However, it is 100% impossible for a company to develop a product that meets all needs on its own and then make that product known to everyone in the world.
In order for a company to pursue its own profits, it must first concentrate its limited resources on one point .
To do this, you need to target your customers and focus on developing products and services that your target audience will definitely purchase.
