Email is the preferred channel for corporate communication for many brands. With the social media revolution, many predicted the end of email marketing . But these predictions have not been correct. And email is now positioned as the number one channel over all others.
Although many people have considered email to be just a sales channel, the truth is that it goes much further. In email marketing, there is a sender, the company, and a receiver, the user, who makes the purchase. However, sometimes, it does not generate a sale, making it a communication tool that allows for closer ties with subscribers, followers and customers.
Today, email has become the most important communication channel for companies. Its use in data is 82% in relation to the emails sent by a company. Users, on the other hand, only read 60% of these emails .
Email is also confirmed to be the preferred channel for corporate communication for customers. 61% of users support receiving brand messages by email. As for the types of emails, informative emails are preferred over promotional ones.
An ideal channel to build loyalty
Based on the data collected in a study conducted by Adobe , it can be seen that email is the preferred channel for corporate communication by companies and consumers. However, it is striking how little use is made of this method of communication.
In the more professional sphere, people spend only half albania number screening an hour reading email. Furthermore, there is a clear decrease in this minimum consumption from 4.1% to 3.3%. In the more personal sphere, the opposite occurs. Email consumption has increased, going from 2.1% to 3.3%.
Even though email consumption data is decreasing, on a more professional level, 70% of consumers expect information and promotions on raffles and coupons to be received via email, companies, for their part, are trying to create more personalized emails that are more appropriate to what users demand .
This creates a bond between the two that lasts over time. One of the advantages of this channel is loyalty. But there are many other factors that make email the preferred channel for corporate communication.
Reasons why email is the preferred channel for corporate communication
Why email helps SMEs
Email marketing is the communication tool par excellence for companies due to its easy access and enormous power. This power is evident in the increase in sales achieved through email. Companies are increasingly aware of this, and more and more strategies are geared towards improving this aspect of communication.
In addition, it makes it easy for a company to communicate aspects such as information about an event, a contest, celebrating an award or congratulating and congratulating someone, etc.
- Board index
- All times are UTC
- Delete cookies
- Contact us