We often insist on creating content that we believe may be interesting for our readers without stopping to think about who our target audience is.
We may have many followers on Facebook, Twitter, or even on our blog, but how many of these are really our leads and customers? And what is even more interesting, have you ever wondered what stage of the purchasing process these potential customers are in? If you think about it, it would be very difficult to offer valuable content to someone to guide them through their purchasing process if we don't have these details clear, don't you think?
Another issue that can lead us astray is SEO. Let's not be confused by this: having a france whatsapp mobile phone number list lot of traffic on our blog does not mean that our audience is active and interacting. If we manage to get a lot of people to visit us, this means that our SEO strategy is working and our page is very well positioned. But this does not mean that we should ignore other key issues such as the activity of visitors within our website.
So, considering the importance of information for our users, we are going to answer some key questions that will help us measure the success of our content:
Are our objectives clear?
There is no point in creating content, no matter how good it is, if we don't know why we are doing it and what we want to achieve with it. It is very important that before creating anything we set specific objectives. These should, without a doubt, be the first step.
But be careful, objectives are not general, but specific, measurable, realistic and set within a certain time frame. It would be a mistake to say that our objective is to increase sales because it is not specific, nor is it set within a time frame. Therefore, a correct specific objective would be this: increase visits to the page by 20% in the next 3 months.
What are we going to measure?
In general, there are a series of indicators that we should always consider to know the total reach of our content , and they are: the number of subscribers, followers on Social Networks or the keywords that generate web traffic from Google.
With these metrics, we can take a closer look at what effects the content is having. Let's imagine that our goal is to get more visitors to register on our website. A high reach of our content will mean that the strategy is working and there is a greater chance that visitors will leave their details and become leads .
And of course, we could not overlook a very important metric for Inbound Marketing , the conversion rate , which is achieved with the following formula:
Conversion rate = leads / visits x 100
If we have done it well, the content will have attracted quality traffic to our website and will have served to guide the consumer in the purchasing process.
But this does not end here, other metrics are also important if we have carried out a strategy with the creation of content on a blog, on Social Networks, in a newsletter or in a call to action .
Don't be scared by so many formulas, they are very useful and will help us transform information into knowledge (source: Socialmood).
