Examples of well-managed social media crises

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Taking note of crises on well-managed social media is a step that every company should take. You never know when a delicate moment may come. And there is nothing like taking an example from others to know how to act should the day come when it is necessary .

Good social media crisis management has never been more switzerland number screening crucial. However, it is truly incredible to see brands making the same mistakes over and over again. As well as making completely wrong decisions that can, of course, damage their online reputation.

The worst management of social crises
Although searching for many social media profiles has become much more sophisticated than it was years ago, hashtags are still an important part of gaining visibility . However, you have to know how to create the best one to get good results. What can go wrong?

In the case of McDonalds in 2012, almost everything. To coincide with a campaign promoting its Happy Meals menu, McDonalds created the hashtag #McDStories, and encouraged its followers to share their own stories. Unfortunately for the entire team, that's exactly what everyone did.

In fact, almost immediately, users began sharing their worst experiences. Even former employees of the company. From violations of the law to shocking stories about the treatment of animals used to make food.

Ultimately, the incident was one of McDonalds' worst social media fails. Something that lingered in the air and deeply tarnished the brand's reputation. If you don't want the same thing to happen to you, it's important to learn from what some of the best brands did.

Crisis on well-managed social networks 1.- Pepsi's mistake


Influencer campaigns are usually a success and achieve great results on social media. And if the influencer is from the Kardashian clan, it is usually even more so. In 48 hours, this video campaign got almost 2 million views on YouTube. But despite having all these factors, Pepsi's move backfired.

In the video, Kendall Jenner takes off her blonde wig and runs away from a photo shoot to join a street protest. The most epic moment of the video is when the model hands a can of Pepsi to a police officer who immediately takes a sip and smiles at his colleagues.

The ad was directly branded as “ the ultimate example of white economic privilege ” and was judged to trivialize serious social problems. In fact, memes and jokes spread all over social media. The crisis had begun.