What can you do with this as a copywriter?
Selling is largely emotion and feeling. Who do you trust more, a salesperson or a genuinely satisfied customer? Let customers tell you what they think of your product or service, for example in the form of cases or testimonials. It is much more credible and powerful than reciting what you do or sell.
Have you ever used a cheap brush? One where you could pull the bristles off the wall with every stroke? You do it once and then you buy an expensive one… that you then store carelessly, so that you can throw it away the next time.
Does this sound familiar? That’s the point, because home shopping programs use the same principle to reinforce the contrast between their superior product and the inferior competition. In the world of home shopping, gyms are always too expensive, pans break after three months and fitness equipment is big and cumbersome. Lucky you, they’ve found a solution!
With recognizability you forge a bond with your readers, a sense of connection is created and together you can oppose something that is not right. Whether it is expensive consultants or poorly functioning pans; you understand each other and you want to help the reader with your much better offer, just to help him. Really, really. Well, okay: and your wallet too a little.
6. Tel Sell always offers more
“You know what, you get the second one for free, but you have to say yes now.” As a salesperson, stand worker or account manager you can really increase the pressure and Tel Sell does the same on TV.
You are interested, dream (unconsciously) about morocco phone data the benefits and are almost completely convinced by the enthusiastic reactions of users. And then there is someone who makes you a fantastic offer. “Don't pay 199, not 99, no, not even 49 euros, but only 29 euros while stocks last. If you order today, you will also get one extra, free of charge!”
What can you do with this as a copywriter?
On the internet, people act impulsively. They read a piece, click around and decide in a split second whether to take action or not. At such a moment, give them a push in the back by offering something extra. This could be a discount, but also a 'not satisfied money back guarantee', free support, a 15 minute coaching session, a certain percentage discount on a next order and so on.
7. Tel Sell goes straight to his goal
Teleshopping, what can you learn from it as a copywriter?
“Call and order now!” Huh? “Call and order now!” What did you say? “Call and order now!” Tel Sell leaves no doubt about what they want from you. “Call and order now.
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