In Ecuador, Burger King's Instagram account broadcast a party live due to a mistake made by its community manager. The post was filled with comments from users justifying the mistake. How did the brand respond?
If you've ever managed a brand or business's social media, you may norway number screening have reacted, commented, or posted from there thinking it was your personal account. In fact, community manager (CM) bloopers are a daily occurrence on social media. Some are quickly resolved by deleting them, and others are a hot topic. However, what just happened on Buger King Ecuador's account is surprising because of the brand's response.
Through a statement, the Ecuador-based fast food chain shared a statement. “Anyone can make a mistake *so relax*,” read the description of the image. “But we do not agree that he did not invite us to the party,” they added. The objective was to make an official statement about the fact that, three days ago, their CM live-streamed a party from the brand's account. This is the story.
Burger King's response to the CM who broadcast a party live by mistake
The broadcast featured a DJ console, a dark space with people dancing, and the CM 's face celebrating. Of course, a video that has nothing to do with the brand. However, the broadcast was also shared on the account's feed as a reel. Hours later, an account on X (formerly Twitter) under the name Abel Ramírez shared a video asking users for support. “I need help, I think I screwed up,” says Ramírez.
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