The brand, part of the Inditex Group, which also operates brands such as Zara, Zara Home, Stradivarius and Oysho in the country, opened its doors to the public on September 5 at the Jockey Plaza Shopping Center.
Massimo Dutti is one of the most successful international norway number screening fashion brands thanks to its strong digital presence, which reaches customers in more than 210 markets around the world. The brand uses its communication and sales channels to showcase its values, its universe and its philosophy, and aims to turn shopping into a new direct and personalized experience.
Its arrival in Peru has thrilled fashion lovers , who were able to witness the official opening of its store located in the Jockey Plaza Shopping Center on Thursday, November 5. Its innovative store concept and interior design are reflected from the main entrance, highlighting a refined and modern interior design, which maximizes product visibility and reflects the natural evolution of the brand.
Personalized and environmentally friendly shopping experience
The attractive location has a total area of 1,180 m2 and offers an innovative shopping experience with services such as: Style Advisor by Appointment , through which any customer can request an appointment so that during their visit to the store they will be personally assisted by a Style Advisor in an exclusive fitting room.
READ ALSO
"Up Women, just as we are," Falabella's new campaign that seeks to promote self-acceptance
ISDIN Magic Experience: 15 consumers of the brand will live an unforgettable experience in Paracas
Retail 2025: five key factors that will transform consumption
Furthermore, as part of its eco-efficient store proposal, Massimo Dutti is betting on the use of E-tickets . With this initiative, customers can choose to obtain their electronic purchase receipt, reducing paper consumption.
This is in addition to the reduction in electricity consumption by 30% and water consumption by 40% compared to a conventional store; the implementation of systems to optimize the lighting of the furniture; the exclusive use of LED (Light-Emitting Diode); partial lighting of the store spaces (according to the schedule and the planned tasks) and automatic lighting by detecting presence in internal work areas.