Show more people than products

[Arzina333]

2. Tell the 'little' stories.
Many organizations today are launching CSR (Corporate Social Responsibility) or charity programs to create goodwill. Nothing wrong with that, but it's too classic an approach. When thinking about the goodwill factor, think mainly about the 'small' stories, such as Octaaf's farewell at Torfs, and provide (ad hoc) space for this in the content calendar of social media.

3. Take people behind the scenes. Being allowed to look inside is the ultimate 'openness'.
Use social media to give people a glimpse into the inside of the organization. And give a sense of involvement. The higher the involvement, the stronger the goodwill factor.

An example from Interpolis :

interpolis

And KPMG Netherlands also provides a glimpse behind the scenes:

KMPGKMPG


Most organizations focus on products in their visual communication and forget to put people first. The uniqueness is usually not in the products themselves, but in the people behind the products. So do something with that (and please do not buy photos from American stock databases. Choose your own people, even if they may look a little less 'perfect'). Just look at how InSites Consulting opts for a personal banner with all employees on Facebook :

insitesconsulting

Or how Dreamland (Belgian retailer from the Colruyt Group) communicates when opening a new store:

dreamland

These kinds of images immediately give hungary phone data you a sense of the atmosphere and soul of the organization, and that's what it's all about.

5. Don't be too serious, show that you are flesh and blood.
Too many organizations try to maintain a rigid tone of voice, and often come across as unsympathetic. Try to come across as human on social media and try to respond to conversations in a creative way . A good example is what Samsung Canada did when they were asked by someone to give away a free Samsung Galaxy SIII.