How to Create WhatsApp Message Templates: A Complete Guide

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Do you want to make your WhatsApp customer communications more efficient? Consider using WhatsApp templates, the MVP of business conversations.

WhatsApp templates help you standardize your sales and support messages, reach customers after their conversations have expired, and engage with leads faster.

In this article, we’ll show you how to create WhatsApp message templates and the categories you can use for your business.

What is a WhatsApp message template?
A WhatsApp message template is a customizable message that your team can create to initiate a conversation with customers through the WhatsApp Business Platform. They include variables that allow message personalization, helping your business create personalized experiences for customers and standardizing communication workflows across your sales team.

For example, your team can send a message template with a variable for the customer’s name and send it to multiple customers at once. The system will process the template and fill the variable with each recipient’s name.

What to include in a WA message template
A simple message template includes texts as well as placeholders for variables that your team would fill in later to customize for each customer. Variables are defined using curly brackets and a number in between them, as shown in the following example:

“Hi {{1}}. We just wanted to confirm your demo taiwan whatsapp phone number scheduled for {{2}}. Please reply with ‘Confirm’ or ‘Reschedule’ as per your convenience.”

When a customer named Alex receives the message, it’ll look like this:

“Hi Alex. We just wanted to confirm your demo scheduled for 3 pm. Please reply with ‘Confirm’ or ‘Reschedule’ as per your convenience.”

Types of WhatsApp template messages
There are two types of WhatsApp message templates your business can use, simple and interactive.

Simple template message
Simple template messages don’t contain any interactive elements and don’t usually encourage two-way communication. They’re used to inform customers of new features, announce the start of a sale, or remind them of scheduled demos.

They’re easier to design than interactive templates because they usually have no buttons, but they don’t benefit customer engagement as much.

Example:

“Hi {{1}}, this month, we’re offering an exclusive discount on Rasayel! Sign up by {{2}} and enjoy 20% off your first year!”