WeChat Moments ads are the most profitable because they have the highest exposure of all the ad formats on WeChat. However, because of this, they are also the most expensive, with a CPM of around RMB 65 (USD 9.1). Subscription ads (ads within subscription accounts) WeChat subscription ads are ads that appear at the bottom of other brands’ WeChat articles in the form of ad banners.
These ads are designed to promote subscriptions to a brand’s WeChat official france whatsapp resource account and can include a call to action (CTA) to encourage users to sign up. Subscription ads are very useful for brands that want to attract followers on WeChat and generate leads or sales. These ads can be very effective in reaching a target audience because they are designed specifically for the WeChat audience. These ads are also the cheapest of all WeChat ads, with a CPM of around RMB 6 (USD 0.
8). Mini Program ads (all ad formats within the Mini Program) WeChat Mini Program ads are an ad format that allows businesses to promote their products and services to WeChat users.There are three WeChat Mini Program ad formats: banner ads, full-screen interstitial ads, and native ads. Banner ads: These are traditional square or rectangular ad formats that appear at the top or bottom of the screen. They usually contain an image and a short text description.
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