Apple Watch Nike

[lopebix427]

Apple and Nike collaboration
You may have heard of this example of cross-promotion by Apple and Nike. The two companies came together to create the Apple Watch Nike, which appeals to both Apple and Nike consumers.

The partner companies claim that this watch will be a perfect fit for runners when paired with the Nike Run Club app, which is a perfect example of what I’ve been emphasizing before: Cross-promotion with companies that have similar audiences works best.

Adidas and IVY Park
Another successful example of cross-promotion was Adidas’ collaboration with IVY Park. This partnership yielded excellent results. The brands were complementary; Adidas focused on selling sneakers, while IVY Park sold apparel.

Beyonce, the brand ambassador and influencer of IVY Park, is raising brand awareness on her social media accounts. Here is an example:

Beyonce's cross-promotional Instagram post
On the other side of the partnership, Adidas introduced IVY Park on its website.

IVY Park and Adidas partnership
Highlights
When done right, cross-promotion can benefit partner companies in many ways, netherlands whatsapp phone number including:

Growing your target audience
Increased sales
Reduction of advertising costs
Increased brand awareness
However, choosing the right partner is crucial. Choose a company that is trustworthy and not in competition with you. Remember, the most successful partnerships occur when services or products complement each other.

That’s it. I hope you found this article inspiring. What’s your favorite partnership example? Share it with us in the comments below.

Check out these blog posts:

Unique Selling Proposition Examples That Attract Millions
‍