The 'big revolution' or how AI is pushing creatives to change their minds

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The 'big revolution' or how AI is pushing creatives to change their mindsChatGPT and other tools based on artificial intelligence (AI) are revolutionising our lives and, specifically, those of professionals in the creative sector. The transformation of the advertising industry is imminent, according to all experts, although there are still those who are reluctant to change and see these new technologies as a passing fad.

But the truth is that AI seems to be here to stay and, far from being a threat to advertisers, artists or journalists, it can be a great help when it comes to unleashing creativity.

For Tom Roach, vice president of brand strategy at marketing agency Jellyfish, these types of tools "help to eliminate stereotypes ," according to The Drum in an article that analyzes the current technological context through the opinions of some experts in the sector.

Although ChatGPT's suggestions cannot (yet) be compared to the work performed by a human being, the executive says that one of the main uses of these bots is the extraction of conclusions from complex texts.

This same article points out that another advantage of ChatGPT and other AI-based bots is that they can serve as inspiration when you are out of ideas, since they start with a “blank page.” However, this can in a way “kill” creativity, that special quality that makes a good project stand out from the rest.

AI is also demonstrating its artistic abilities , as many brands have already used this technology to bring their digital campaigns to life , revealing the shift that many creatives have made from rejection to full acceptance.

Are the jobs of advertisers or journalists at risk?
At the workplace level, experts are divided: some believe that AI will threaten many taiwan number screening jobs and others defend it tooth and nail as a technology that automates and improves processes.

This is what the renowned computer scientist Max Penk said in an article for Horizont , as we have already published in this medium. " Human talent will not be wiped off the map overnight and will, in fact, be more important than ever," he said.

For Matt Holt , Chief Strategy Officer at Digitas UK, AI will not overtake humans. “The machine can do the logic and we humans can do the magic ,” he told The Drum.

But according to a Resume Builder study in which 1,000 company executives took part, 66% of companies that have already opened the door to this tool use it to write code , 58% for copywriting and content creation, 57% for customer service, 52% to generate meeting summaries and documents, 45% to undertake research, and 45% to create to-do lists.

On the other hand, according to The Information , current and former employees attribute much of OpenAI's success to its " flat organizational structure , with relatively few managers overseeing technical teams, and to its leaders' ability to overcome a common problem at tech companies: getting internal AI researchers to work well with software engineers to turn their research into commercial products."