Creating a media communication plan

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This is the moment when all the previous work makes sense, making the most of the study and giving the media what they are looking for: information and data.

Being able to find two or three headlines that, based on the data extracted from the study in a quantitative manner, is the key to making room in their sections and providing coverage for the information.

It is recommended that at least two or three press releases be drawn from a study that condense, without beating around the bush, the most relevant and significant information.

With a period of two or three weeks between them, according to Iberian Press , " this is an action that has, if the previous work has been done, many possibilities of success among the media, eager for truthful information from companies and that contextualizes a sector/market that is always in constant change due to consumer habits ."

What is the use of understanding consumer behavior?



Hence the recommendation when designing questionnaires to divide the study tunisia phone number into blocks that provide complementary but different information within the same process.

“ We never tire of constantly telling companies that they have to know how to use the information available within their own organisation regarding consumers. Being able to manage this big data and shape it into news is not so difficult if you know what the media needs. Hence the importance of having an agency that supports the moves to be made and that is in constant contact with journalists ” insists the agency specialising in relations with the media, bloggers and influencers.

In conclusion, being able to know what data the organization has regarding its real or potential clients and taking advantage of it is necessary if you want to appear in the media through press releases.

Through CRM or various work tools available to major corporations, it is possible to obtain answers to certain parameters that would explain the state of health, demand and improvement of a sector. Knowing this is not only important for the company itself, but also for the rest of the agents in the sector and for both general and specialized media.

Taking advantage of the launch of a study, which places the company as a reference and quantifies the different parameters, makes it possible for the media to pay attention to the information that is distributed, to the point of making room for it within their spaces.