First, you need to think about how to integrate WhatsApp into your digital marketing strategy , and then focus on using the mobile app. As a first action, you can create a contact form on your website asking the user for their phone number, so you can add it to your contact list.
Messages you send from WhatsApp will be sent immediately . Contacts will find it very difficult to ignore the notification that arrives on their phone indicating a new message. We practically live on our cell phones. But you should avoid annoying the user with notifications of messages that are not of interest to them.
First, focus on the strategy . WhatsApp offers many possibilities that you can use for your business, some of which may be:
Newsletter: This is a valid channel for providing information about news and updates, and including links to your site (optimized for mobile). Immediacy is its main advantage, but it can become negative if you inundate the user with daily messages. Plan periodic mailings.
Customer Service : It is an ideal communication tool to offer direct, immediate and personalized attention. You can increase loyalty and even sales.
Giveaways: Its ability to make content go viral and its ease of use make WhatsApp an ideal channel for holding giveaways. If you use it well, you can turn your campaign into a viral one.
Promotions: Just like with raffles, you can run promotions on WhatsApp using a photo or video and make them go viral. It doesn't matter if you have few contacts, the ease of sharing content will make it reach a lot of people.
Steps to incorporate WhatsApp into your business
Once we have taken into account all the possibilities that this vietnam phone number platform offers us, it is time to put together the strategy to use it effectively. It will depend on the objectives that are being pursued. For this, it is important to define some basic issues so that its use leads to good results.
Create the database
The first thing is to create a database with all the phone numbers captured from the contact form, or that are already saved in the address book.
Differentiate your target audience: Segment according to the information you want to share. Separate by location, age, types of clients, suppliers, investors, company staff, etc.
This step will allow you to organize and define the messages to be sent. This will allow you to achieve effective reception according to the target audience.
Define the message
Depending on the segmentation, the message must be defined for each type of user. The focus must be on the content:
Keep it short and precise.
Let it be relevant, according to the audience it is directed to.
Make it attractive and original.
Make it mobile-optimized.
Create the content
Considering the type of content to be sent, it is time to create it. Ideally, videos and photos are the most likely to go viral. If audiovisual content is chosen, it should be very brief. If necessary, support the visual content with text.
Define the shipping mode
If you are sending to just a few contacts, you can do it from your smartphone and choose groups or broadcast lists.
Groups: When creating and sending messages from a WhatsApp group, members can see each other. This can be annoying for customers, or those users who want to maintain privacy.
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