What is a heavy user?

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In this article we will talk about what a heavy user is and why identifying this type of consumer is of great importance for an organization that carries out digital marketing or online advertising, as well as what strategies to design specifically for this type of user.

Before moving forward on the topic, let's talk in detail about what a heavy user is and the characteristics of this concept.

A heavy user, also known as a “heavy consumer” or “heavy shopper”, guatemala number screening is a user who spends a lot of time on digital media, through mobile devices and computers, whether to communicate, obtain information, entertain, etc.

They may work online and spend not only their free time on their computer, but also their work time.

In other areas, the term heavy user may be viewed negatively due to their intensive use of digital media. However, for e-commerce, they are a benefit, as they make more online purchases and spend large sums of money.

In this context, they are financially strong customers who represent a large part of sales in the organization, but also have a high willingness to switch to other brands and services.

Guide to identifying a heavy user
A heavy user is a highly profitable customer for your organization, as they consume a large number of products and services. That is why your priority should be to achieve brand loyalty .

Because they are known for their vast experience in digital media, keeping these users as permanent customers is not easy.

This market segment is completely different from other consumer groups. However, they share certain characteristics, which you can identify when designing your buyer persona or analyzing customer behavior.

So, during market research, it is necessary to ask these questions to identify the heavy user:.