What is a field interviewer?

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Are you about to start an important research project? With that in mind, we have prepared these tips for interviewers to understand the importance that these people have in any study.

Conducting research is not an easy task. There are many factors that must be taken into account to ensure that the project is of quality and that the insights that are being sought are obtained.

There are many people who can be involved in this process, from decision makers, project managers, analysts, and even the people who will carry out the research.

When conducting research, whether in a city, shopping center, or any public space, many companies resort to hiring interviewers to carry out field surveys .

These people must have certain characteristics and adequate training in order to avoid any errors or bias on their part when implementing the research study.


A field interviewer is someone in charge of collecting data on the street, in public spaces or in people's homes by applying a questionnaire.

The interviewer must have certain characteristics, since a significant part of the trust in the quality of field research studies rests on him . The main characteristics that a good field interviewer must have are: responsibility, honesty and commitment. He must also be able to generate empathy to achieve the participation of people who are hesitant to give their feedback.

Let's not forget that the field interviewer spends his time on the street, going house to house, business to business, trying to get a survey answered, so he must be properly trained and motivated to do his job well, since he will be the direct link between the company (brand responsible for the project) and the respondents.

Tips for Survey Takers: Conduct offline surveys effectively!
Tips for interviewers
1.- Perform tests before going out into the field
It is important to conduct a pilot survey with a group of people morocco phone number going into the field. This will help determine whether the questions are understood and well formulated.

Pollsters are usually not in charge of writing surveys, but only of administering them, hence the importance of understanding the content of the survey in order to be able to resolve any questions that may arise when they are conducting it.

One of the most valuable pieces of advice we can give you as a surveyor is that they should know all the details of the project, since they are the representative who will be in charge of collecting the data.