SiteGround presents LinkedIn's main uses for facing professional challenges in an ebook

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LinkedIn® remains the leading global network for the professional world. While it is true that the platform has been on the market for several years, and that most professionals are already accustomed to the possibilities it offers, the reality is that there are still many people and companies that do not take full advantage of it.

With this objective in mind, SiteGround, a leading web hosting company, has announced the launch of a new version of its ebook on LinkedIn, in which it goes into more detail about the benefits of this application when it comes to progressing in the professional environment. Emilio Márquez, author of this publication and one of the greatest experts on LinkedIn and networking, has sought precisely this purpose, keeping in mind the difficulties faced by a reality marked by the automation of processes and the uncertainty that this brings with it in terms of possible job losses.

ChatGPT and AI put the labor market in check
This is perhaps one of the most pressing concerns today. What will become of many jobs with the development of these technologies? On the one hand, the automation of tasks may lead to the disappearance of certain jobs in the marketing field. For example, jobs that focus on repetitive and uncreative tasks, such as creating reports or analyzing data, may be replaced by artificial intelligence tools. ChatGPT's ability to automatically generate content may reduce the need for writers and editors, which could result in a decrease in jobs of this type.

On the other hand, artificial intelligence can also create new jobs in the marketing field. As AI becomes more pakistan number screening sophisticated, it can help companies reach more targeted audiences and better personalize the customer experience. This can immediately impact the need to create new roles, such as AI and data analytics specialists, who help companies use these technologies effectively.

A platform to address the challenges of the sector
LinkedIn® gives us the opportunity to create a solid networking network. It is essential to know the characteristics of this social network in order to adapt our discourse, content and interactions. The importance of the community and the network of contacts is key if we want to do effective networking that leads us to establish professional relationships of trust.

LinkedIn® is not only useful for advancing in our careers, it can also be an opportunity for entrepreneurship. As an example, we can highlight the success story of Emilio, who has been immersed in LinkedIn® for more than 15 years and has managed to create a debate and business club in Spanish called La Latina Valley. Emilio has mainly based his project on his contacts on this social network, which has allowed him to gain valuable entrepreneurial experiences.

If your company is already well established, LinkedIn® is an excellent opportunity to strengthen your business. You can get new clients, increase sales or contact sector influencers to carry out marketing campaigns. In this way, you will take your company to the next level with better results.

If you are interested in knowing all the details covered in the ebook, you can download it through this link.