The site is not visited by people, the resource does not bring profit? You need to do its SEO promotion. Let's say you invested money and hired specialists, several months pass, and there are no results. Is the problem with the contractors? Not always.
Ranking factors- it's not only the link mass and the number of keywords, but also the convenience of your site.
Whywebsite usabilityimportant for promotion?
Usability is comfort, how convenient it is for visitors to search for information on it. If a customer performs too many actions before finding the necessary information or does not find it at all, your site does not meet usability requirements.
Website usability affects website ranking:
slow loading speed - according to statistics, users do not chinese overseas australia phone number list wait more than 3 seconds
the presence of a bottom menu - when a visitor has scrolled the page, it should be possible to quickly return to the desired section
contact details - give us the opportunity to quickly contact you
h1 heading on the main page of a web resource
multi-browser compatibility - the site must be adequately displayed in Chrome, Mozilla Firefox and dozens of other browsers, as well as on any devices
After reading all this, two questions arise: why is website usability important forwebsite promotionand how will search robots understand that my web resource does not meet the requirements?
The system analyzes the texts on the site, but there is another factor that it takes into account. For example, a user entered a query into the search - the system gave a list. The user goes to the first site, stays there for a certain time, and then ... returns to the search.
The conclusion of search algorithms: the user did not find the necessary information and continued searching. This leads to the robots lowering the first site in the ranking. This is the connection between usability and SEO.
Basic principles of usability
How to improve website usability: key points
Minimum number of steps to achieve the goal
The user should be able to find information easily and navigate the resource intuitively.
Focus on your target audience
Simplicity and conciseness
Follow the standards
If you want to stand out from the crowd, don't do it with the location of basic elements on the site - the user will spend more time looking for the necessary information or button
Minimalism
10 menu items with 10 sub-items - this is not necessary
How does website usability affect conversion?
Our team worked on the redesign of Textile Plaza. The site before working with Artjoker:
How does website usability affect ranking and conversion? - image
We have improved the site and improved its usability:
How does website usability affect ranking and conversion? - 2 - image
The content has become much more concise, the user quickly finds the necessary information and makes a purchase
As a result, we see that the page view depth has increased:
How does website usability affect ranking and conversion? - 3 - image
Tips on how to improve website usability
As we have already seen, website usability affects conversion. What needs to be done to make the user feel comfortable on the website:
Develop simple and clear navigation and structure
Add various interaction tools (search, filters, Call-to-action buttons)
Provide complete information about the service or product
Implement quick access to the most relevant information for the user
Develop a mobile version
Take care of cross-browser and cross-platform compatibility
If you still don't know how to improve website usability and want to entrust the matter to professionals, contact Artjoker. We will analyze your website, target audience and increase conversion, and with it, profit.
And if you want a completely new site on a high-quality CMS that is great forSEO promotion, we can offer youwebsite creation.
