Mass mailing techniques to maximize ROI

[rokassha.k.h@11]

If you are one of those who, like me, send emails and practice mass mailing, either for your database or for your clients' databases, then this post is for you.

In this article you will find both techniques and real examples , so I will not only share the theory with you, in fact, what I am going to tell you I apply to my clients.

Theory is all well and good for explaining at university, but what really counts, as you well know, is daily work, testing and trial and error.

How to optimize mass mailing to obtain a higher ROI?
In this post we will review and emphasize the following points:

Attractive and powerful issues.
Calls to action.
Avoid spamming and/or annoying the recipient.
Real-time conversion optimization.
Segmentation.
Attractive and powerful issues
Some of the things that can help us are nothing more than peru mobile phone numbers database techniques that were already used in traditional direct marketing and that, today, we can complement with the use of technology and using real-time.

In order to generate a powerful subject , I recommend using the following resources:


And remember that you can use emojis!

I'll give you some examples of good and bad issues that I have in my inbox right now.

The good subjects:
Natural gas
Subject : Paying the same every month for gas and electricity is possible.

From Medicanimal
Subject : Up to 20% off new pet food deals!

From Fiverr
Subject : Hi, get $5 back with this Autumn offer.

As you can see, the subjects are concise , although not all of them are brief, I do have a clear offer that is triggered at the beginning to maintain my interest until the end of the sentence and encourage the opening of said e-mail.

On the contrary, subjects that do not encourage clicking:

From Garcia Carrion Wineries
Subject : Personal invitation for Jordi Ordóñez

From Ticketea
Subject : Maravillas Theatre | Stockmann | When it stops raining | Almagro Festival | Dance | Children's Theatre

From Antiques.co.uk
Subject : Antiques.co.uk - October Newsletter