Infographic: The Monopoly of Inbound Marketing

[tonmoypramanik]

With this Inbound Marketing Monopoly, find in a single image all the actions to take to succeed in your Inbound Marketing strategy.

The key, follow the path square by square to avoid the prison square

The Monopoly of Inbound Marketing

Inbound Marketing Monopoly, how does it work?
Very simple: move forward one square after the other, taking care to avoid the prison square.

1. Inbound Marketing Monopoly: “Objectives” Squares
Naturally, it is important to start by defining your objectives. The challenge is to iceland email list define Marketing and sales objectives that are aligned.

How to do it?

Here are the steps to follow to define your Inbound Marketing objectives .

2. Inbound Marketing Monopoly: “Chances” Squares
Throughout your Inbound Marketing journey, you can count on the chance cards

If you get one, head over to our blog to find articles that will help you move on to the next step!

As a bonus, download our Inbound Marketing workbook .

In this workbook, you will find 17 practical exercises to generate leads and win customers with inbound marketing.

These exercises are based on the Monopoly path.

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3. Inbound Marketing Monopoly: “Persona” Squares
The key to Inbound Marketing is sending the right message to the right person at the right time.

For this, it is essential to know WHO your target is.

The work of Personas is essential here:


4. Inbound Marketing Monopoly: “Editorial Line” Squares
At this stage of the game, we have our goals and we know who we want to talk to. We know their expectations, needs and behaviors.

We therefore have all the elements in hand to define our editorial line. Here, the Cluster Topic methodology is interesting.

5. Inbound Marketing Monopoly: “Promotion” Squares
Creating content is great, but then you need to make sure it gets seen.

If your content is optimized for SEO, it will be visible on Google in the medium/long term, which will guarantee you a significant volume of traffic.

But that's not enough.

Now it's time to define your promotion strategy.

6. Inbound Marketing Monopoly: “Conversion Funnel” Squares
Attracting visitors is cool. But if they leave the same way they came, that's not great, right?

Now you need to define how you are going to be able to collect their contact information. This is the time to work on your conversion funnels.

To help you here, I recommend our guide to lead generation:

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7. Inbound Marketing Monopoly: the “Nurturing” boxes
73% of the leads we generate online are not ready to buy. In other words, they are not ready to talk to a salesperson.

The yellow boxes therefore allow you to work on the maturation of your Leads.

You need to measure their level of qualification and engagement with Lead Scoring and then bring them to maturity with Lead Nurturing .

8. Inbound Marketing Monopoly: the “Smarketing” boxes
The Inbound Marketing Monopoly isn’t just a game between marketers. Management and sales need to be involved.

Sales and Marketing alignment is essential.

We have a great guide for that:

B2B Marketing and Sales Alignment Guide
9. Inbound Marketing Monopoly: “Analysis” Squares
We are reaching the end of the game.

At this point, you are generating ROI. It is time to analyze all of your actions to understand what worked and what failed.

This analysis will allow you to optimize your Inbound Marketing strategy and therefore your ROI!

Ready for a new game?

In conclusion
With this Monopoly, we wanted to bring together in a single visual all the actions to be carried out to generate Leads and win customers with Inbound Marketing.

It is essential to follow the path square by square.