Is anti-propaganda the same thing?

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The digital context of apps, social networks and search engines, combined with the development of technologies, has changed the rules of the consumer game. If before companies were chasing consumers, now consumers are the ones chasing companies. This is reflected in several aspects, such as marketing strategies – previously invasive and now more discreet and less aggressive. This is where what is called reverse marketing came from.

In this article we will see:

What is reverse marketing?
Is anti-propaganda the same thing?
Benefits of Reverse Marketing
Important tips
Success stories
Let's work with your company?
What is reverse marketing?
When you think of marketing , what probably comes to mind is the traditional kind . That is, advertising campaigns to attract the public to a certain product or service. A passive consumption mechanism.

The situation has changed, especially since the digital era and the boom in social networks, apps and search engines. People have started to look for products/services on their own initiative – whether to solve a problem, to acquire new information, or to gain knowledge… There are countless reasons.

This reversal of meaning in the market is called reverse marketing. The consumer has become the master of his own desires, with full autonomy to research and decide whatever he wants.

As a result, companies have had to change the way they position india whatsapp number database themselves in the market. They are investing in presenting benefits with content that solves a wide range of problems without being invasive.

No! Reverse marketing is a strategy that aims to sell, but through a different, more discreet approach. Anti-advertising, on the other hand, is the one that highlights the negative side of something using an aggressive tone. The classic example of this is anti-smoking campaigns. Therefore, they are opposite concepts.

Benefits of Reverse Marketing
This is a less invasive strategy , as it manifests itself spontaneously in the consumer's routine. In other words, it does not require their attention. Actions occur according to people's interest in something they are already doing – an internet search, for example.

Due to this characteristic, reverse marketing gives companies positive points in terms of reputation. This favors the ranking and image of brands in customer relationships. It is, therefore, a great resource for increasing engagement , authority and conversion.

Important tips
If we are talking about a powerful tool, why not apply it to your business? See below for tips on how to direct your business' advertising actions within this strategy .

Current company/product portrait
Before taking any action, you must understand the current state of your business or the area you intend to work on. Carry out a thorough analysis to identify necessary improvements and areas that are going well. With this picture, you will be able to set goals for an efficient marketing plan.

Know your persona
Once you understand the status of your company or product/service, it’s time to get to know your persona . After all, it’s by thinking about solving their pain points that the campaign will take shape.

Focus on relevant content
Plan and develop content that is appropriate to your customers’ pain points (personas). Since the strategy discussed here uses subtlety, avoid appearing aggressive, invasive or unpleasant.

Show authority through nutritional materials, that is, materials that allow people to learn something, delve deeper and/or ask questions. Make it clear that you have the full capacity to solve their problems. An efficient alternative is information products , such as:

Blog
Free e-book
Video lesson
Podcasts
Social media
Success stories
Reverse marketing often yields excellent results – sometimes so incredible that they become references. This is the case of the three brands we will look at below.