Google appears to be truncating the

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What about long brand names, though? Consider the example below: Here, Google has exchanged a naturally-sounding and relevant title for a combination of the <H1> content and the brand name. Unfortunately, the addition of the 27-character brand name severely limits the rest of the display title. Fortunately, across a few hundred brand name addition examples I reviewed, this appears to be a rare occurrence. Scenario #6: Brand name moved One surprisingly common occurrence since the August 16th update is when Google takes a <title> tag with the brand name at the end and moves it to the beginning.


For example: Here, Google has moved the brand name to the front, followed by qatar business email list a colon (:), and has also shortened “I.T.” to “IT”. This version (with “IT”) is nowhere to be found in the page source. On occasion, Google seems to be doing the opposite, and moving a brand name at the beginning of the <title> tag to the end of the display title. Here’s one example: Unlike the back-to-front move, I believe this example is actually a variant of scenario #3.


<title> tag and appending the brand name to the end of it. The removal of the brand name from the front is probably an accident of truncation. Scenario #7: <Title> is too short Channeling a bit of Goldilocks, sometimes your <title> tag is too long for Google and sometimes it’s too short. Here’s an example from a recipe result: This one’s an odd duck (pun intended) — in addition to appending the brand name, Google has expanded the title, and that exact phrase appears nowhere in any major page elements.