But the larger your content library is, the harder it can be to accomplish this task. In fact, Kameron found that 25% or less of content marketers’ time is spent on content refreshes. The good news is that a combination of free tools can make it much easier for you to start reversing decay. To wit: The free “landing pages” report in Google Analytics lets you set a date range to see which of your content assets are losing traffic over time.
Google Search Console is also free and lets you see which assets are losing search positions mongolia business email list over time. Back in Google Analytics, the Goal Conversion Rate and Completions columns show you which of your assets have the highest conversion rates, helping you prioritize refreshing older assets that have the potential to deliver the most conversions if you update them. If you purchase the MozCon 2021 video bundle, you’ll see all the screenshots in Kameron’s tutorial, and she will walk you through considering how to refresh a page to give it a new competitive advantage with original research, fresh quotes from experts, improved internal links and more! Any local business that has seriously embraced publishing as core to their online marketing strategy should see meaningful benefits from learning to refresh decaying content instead of letting it sit unmanaged.
4. a ton of difference in a local context Many speakers at MozCon consult with large enterprise clients and are always having to look hard for tactics that can set brands apart in ultra-competitive markets. The great news for local businesses and their agencies is that our markets are, by nature, limited to local geography, meaning that nifty tactics can provide enormous wins for us within a set city or region! Check out Joyce Collardé’s side-by-side comparison of a client on the left using video schema markup vs.
A touch of expertise can make
-
- Posts: 253
- Joined: Tue Dec 24, 2024 3:20 am