How much does it cost to advertise on Google?

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Where to look for keywords?

And if you are wondering where you should look for your keywords, the tool with which to find keywords is the Google Keyword Planner, the tool for researching keywords that also allows you to make a spending plan on a periodic basis.

Once logged in to Google Ads, from the platform menu, in the Tools section , you can select “Keyword Planner” > “Find new keywords” or “Get search volume data”.

It depends. The cost can range from 0.30 cents to €10 or business owner lead even more for each click the ad receives. To not exceed the desired expense, you can set a daily budget . In fact, placing ads on Google allows you to decide how much to invest.

On Google Ads you can set an initial budget , whose starting point will be estimated based on the keywords chosen (like in an auction), and then modify it based on your needs. This means that you can increase it or stop it whenever you want, monitoring the progress of the campaign with specific tools to understand if it is the case to modify the parameters: budget, targeting or ad.

Google ads, unlike social media ads, appear only when a search is performed and are “pay per click”. This means that you only pay when these ads are actually viewed.

To get a feel for it, I recommend you make a small initial investment , so you can better understand how the world of Google ads works.