o back it up even further, an empathetic SEO

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When it comes to the detailed elements, there is a lot of overlap between on-page and technical SEO, so I don’t recommend viewing these as entirely separate. Top skills today’s in-house SEOs must have You might think, “Isn’t SEO only about the technical side of digital marketing?” However, the reality is that emotional intelligence and logic are integral skills that an SEO specialist needs to succeed. The top candidate will have a balance of these top skills.


#1 Empathy One might argue if we all had a bit more empathy, the world would be a cocos islands keeling email list 150000 contact leads better place. But that’s a topic for another day. For the context of this article, let’s think back to 2020 in its entirety. Brands that lacked empathy and failed to adapt to the COVID crisis or the Black Lives Matter movement lost customers. You see, at the very core, SEO experts put themselves in the shoes of the reader.


They might ask, “would my reader care about this?” or “would my reader search for this topic?” Tspecialist would first fully understand the target audience as a whole. An SEO expert is not just in tune with SEO, oh no. They’re aware of how copy evokes emotions in your readers, how it makes them think, inspires them, and urges them to take action. This person guides you in understanding how tweaking your copy can result in ripples of success for your business.