Is the unsubscribe rate on your email marketing campaigns increasing?
Are you ready to throw in the towel and give up?
It's time to take a deep breath and read this article carefully, it's not the end: we have two effective tips on how to solve this problem.
First, let's examine the situation, to see if there is really anything to worry about:
If your unsubscribe rate is less than 1% , you can rest easy, because this is normal;
If you have more than 1% it means something in your campaigns is not working!
If you feel like your unsubscribe numbers are starting to get too high, here's how to reduce your unsubscribe rate in 2 simple steps!
1 – Send your email campaigns with the right frequency
Unsubscriptions from your contact list, also called opt-outs, can be reduced by choosing the appropriate sending frequency for your campaigns.
Let's take an example to better understand the concept of "appropriate frequency": if you have an e-commerce site , your customers will want to receive offers almost every day on the latest news or promotions. If, on the other hand, your business is of another type, such as a bakery, it is likely that sending daily newsletters can seriously harm your email marketing strategy .
The appropriate sending frequency for an email campaign is weekly or monthly , because this way the emphasis is always on your newsletters: this frequency is good for almost any type of company or service, as it prevents your message from losing value and effectiveness.
If you have an online store, you could send out your newsletter general manager email lists with the best deals of the week, this way you catch the attention of your recipients by having selected the best products for them. This strategy is good for any type of business and bears fruit in the short term.
If, on the other hand, you have not had anything of interest to your recipients for more than 7 days, you can send them a monthly newsletter to inform them about the latest news about your company. If you have an online store, you can create a campaign to encourage purchases by informing them about the best-selling and most sought-after products in your online store in the last month.
You can also strategically create and schedule your email campaigns, in fact, with Emailchef you can schedule the sending of your campaigns by choosing the date, time or even the time zone for your sendings. Easy, right?
2 – Segment your contact list and create content for a specific audience
One of the great advantages of email marketing is being able to profile potential customers and create effective newsletters with specific content: the more specific your messages are, the more likely they are to convert into sales, openings, clicks, etc.
Email marketing isn't like handing out flyers to everyone, so don't be afraid to segment your list and create targeted campaigns: Sending the same newsletter to all your contacts is a waste of resources! With Emailchef you can select and group the contacts on your lists into segments, to send tailored messages to your contacts that really make an impact.
For example, if you have an online store , you can segment your contact list based on gender: that way you could send certain types of offers and products to the segment that groups men, while you could send a different newsletter to the segment that groups women with other promotions and products.
This way, your message will be much more effective, as you will not be offering general products that only a few people might like, but rather specific products for specific contacts .
This is just one example of what you can do; with Emailchef you can create unlimited segments , and as best suits your needs, thanks to the help of custom fields such as (last purchase date, registration date, geographic area of origin, age, etc.), the possibilities are endless.
All of these tips will help you reduce your unsubscribe rate , as your recipients will appreciate your emails and value your newsletters more and more.
Conclusion
As explained, reducing the unsubscribe rate is not impossible, in fact, if you follow our advice you will succeed, but this is not enough: you will also need an email marketing software like Emailchef , with customizable fields and where you can segment your contact list simply and quickly.
