These are fraudulent clicks performed by competitors

[hoxesi8100@]

In PPC (pay per click) campaigns , in fact, the advertiser pays a certain amount for each click received on his ads . For this reason, if many false clicks are performed on one or more ads, the advertiser finds himself shelling out large sums, without there being any real interest in his products or services.

Advertising scams are estimated to have cost over $61 billion in 2022 (ClickCease data).

All types of invalid clicks on ads
There are different types of invalid clicks on Google Ads and other PPC campaign platforms (such as Facebook Ads and Bing Ads):

ACCIDENTAL USER CLICKS : These are involuntary clicks job seekers database that have no value, as they were performed by mistake.
INVALID CLICKS FROM UNQUALIFIED TRAFFIC : these are clicks made by real users, but who do not fall within the campaign target (for example, users who are located in a geographical area where the advertised product is not available).
INVALID CLICKS BY COMPETITORS : with the aim of causing financial damage to a rival advertiser by exhausting or decreasing their advertising budget for a given campaign.
INVALID PUBLISHER CLICKS : This is a fraud carried out by publishers and network owners, who simulate false traffic on ads published on their channels.
FRAUDULENT CLICKS FROM BOTS AND CLICKFARMS : Fake clicks performed manually can cause serious damage to advertisers, but it is bots and clickfarms that pose the greatest threat, as they can operate on a much larger scale, with extremely high speed and numbers.
What are bots and clickfarms ? How do they threaten PPC ads?
Bots are computer software that, once programmed, act quickly and automatically, without the need for human intervention. There are benign bots (such as Google crawlers), and malicious bots. The latter are also used to make large quantities of fraudulent clicks that, if not blocked, can generate economic losses for advertisers .