This will be different for a client

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Brand guidelines and tone You need to ask how much they expect a piece of content to adhere to brand and tone of voice guidelines. Chances are that they want to make sure that content is consistent with their brand, but the extent of this can vary a lot depending on the business. Some will ask you to stick very, very closely to them whilst others will give you more freedom. Knowing this is important because it can affect the ways in which you can execute an idea and sometimes, it will mean that some ideas aren’t feasible.


Format of presenting the ideas When writing up and planning to present your ideas, paraguay business email list don’t underestimate the importance of choosing the right format for delivery. This will change based on the client and quite often, how long you’ve been working with them. At Aira, we have some clients who we’ve worked with for many years who know our process and team very well. These clients may only need a simple email with a summary of each idea in order to sign off or to ask a few questions.


who is brand new and perhaps hasn’t run any campaigns before. This one will need a lot more detail and probably a full presentation with details/data attached so that they can fully understand everything. Getting the format wrong up front is a sure fire way to put yourself on the backfoot, no matter how good the ideas may be. 4. Finding enough domains to get links from Fourth on the list from our respondents, with 13% of them saying it was a challenge, was finding enough domains to get links from.