Rather than responding to anyone reaching

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Warning signs of an undesirable local SEO agency Man giving a thumbs down to a sign saying very strenuous hike. As mentioned, local search marketing is a very strenuous hike, and what you don’t need in a traveling companion is an ill-equipped partner. There are three points of discovery at which you must assess whether an agency is a benefit or burden to your local business: before hiring, mid-relationship, and post-relationship. Watch out for these red flags: Before hiring Beware of any agency that cold-contacts you.


You may receive phone calls or emails from marketing agencies claiming that something is wrong with your website or marketing that they can fix. You may be contacted by people claiming to have a special relationship with Google, chile business email list or even to be from Google! People may follow you on social media and then try to sell you services. While good agencies do engage in legitimate advertising, the best local SEO agencies may get nearly all or all of their work via referrals from happy clients, industry peers, and the reputation they’ve built, preventing them from relying on cold contacts.

out to you out of the blue, it’s better for you to do the finding of your future marketing partners through your own research. A good way to start this process is to look up questions you have about local SEO in Google, see who has written answers that make sense to you, and then learn more about the author from their website, other articles, and social media profiles. Beware of any agency that promises you any kind of results.


“I can get you #1 rankings,” is a huge red flag of a shady firm, because honest SEOs know they can’t make promises about platforms (like Google) that they don’t directly control. Beware of any agency that doesn’t meet your standards of accessible, prompt, professional communication. If a marketing firm is hard to reach before you hire them, expect this to continue even when you’re paying them, and never begin a relationship with a partner who is dismissive of your communications, unclear to you in their communications so that you don’t understand what they’re offering, rude, or inconsistent in their claims.