Truncation isn’t the kiss of death

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In every case I spot-checked from a single location, those variants disappeared. It appears that Google really has removed or dramatically reduced query-based rewriting. How do you prevent rewrites? There’s currently no way to tell Google not to rewrite your <title> tag (although this latest update has the industry buzzing for that ability), but we can use the scenarios above to develop a few guidelines. (*) Take a deep breath Changing your <title> tags at scale is a time-consuming job and carries risk.


Before you overreact, collect the data. Are your display titles even being affected? Are these cuba business email list changes impacting your click-thru rate or organic search traffic? Is that impact negative? Frankly, we also don’t know when and how Google might adjust this update. If you’re seeing serious negative consequences, then definitely take action, but don’t panic. (1) Mind the length limit While Moz tools track <title> tags that exceed the length limit, my advice the past couple of years has basically been “Be aware of the limit, but don’t lose sleep over it.


”, as long as the important bits of the <title> tag appear before the cut-off. Now, I may have to revise that advice. With truncation, you at least control the pieces that happen before the cut-off. Now that Google is potentially rewriting long titles completely, you could end up with substantially different display titles. (2) Don’t keyword-stuff titles I hope that most of the people reading this article aren’t engaging in old-school keyword-stuffing, but we may have to be even more careful now, especially with stringing phrases together using delimiters like pipes (|).