Why should the user use this product or service?

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In essence, communication angles are a lever that exploits the needs, desires and emotions of the audience to make the advertising message more effective and engaging.

Communication angles are based on the analysis of the target audience ( buyer persona ) and their problems, aspirations or emotions. This allows you to create messages that resonate deeply with people.

Each angle is built to meet a specific need or desire, making the product or service the ideal solution.

How to find the right angle?
To identify a communication angle that works, you need to:

Define the target: understand who the potential dentist database customers are, what their interests, needs and problems are.
Analyze the benefits of the product/service: identify the specific benefits that can attract the audience.
Observe audience behavior: Participate in forums, read reviews, or analyze online conversations to better understand your target audience’s needs.
Answer key questions:
What problem does it solve?
What kind of audience is it aimed at?
Types of communication angles
Communication angles can be interpreted in different ways depending on the context and the objective of the communication:

Based on education: inform and educate the reader.
Problem-solution based: opens with a problem and then provides the solution.
Convenience-based: Emphasizes how useful the product is or solves a specific problem.
Emotionally based: It leverages the emotions, sensations or memories evoked by the product.
Quality-based: Highlights the product's durability, effectiveness, or superiority over competitors.
Based on a provocative tone and counterintuitive logic: uses surprising or controversial claims to capture attention; demystifies a solution or belief (cognitive bias) to assert a different truth.