Maybe you can run a survey

[rabhasan018542]

So we can't be just reporting on the newest thing that's happening. We almost have to create our own news by digging in and investigating topics that are interesting to us. Internal data So original data is a great way to do that. You can start with seeing if you actually have any internal data at your company that would be of interest to relevant publications. A lot of companies overlook this aspect. Obviously, you have to have permission to do so.


But you might have information that would be really interesting. Or maybe you have an email list or an audience that's pretty active that you can survey or poll and find out some information that would be appealing to people. So that's a good place to start. Public data Otherwise, there's public data available. The government alone has tons and tons of publicly available datasets that you can use and even combine different datasets to see some really interesting things.


An example of a combination of that is for our client Porch.com. We looked at hungary business email list information about how much different household chores, no, not chores, but home improvement projects cost, and then we surveyed people to ask how often they did those home improvement projects. We were able to see the cost of home improvement over many years of time. So that's an example of using two different datasets combining for new insights. Surveys Thirdly, surveys and other types of data collection are great if you don't have the answer and data yet.


. Maybe you can scrape social media. Maybe there is another way. We've done germ swabbing. Anything you can do to collect data. Basically a good way to think about it is ask yourself a question that's interesting to you and would be interesting to your audience or think about what's interesting to your audience. If there is no answer, ask yourself how you can find it. Then this piece will make the rest of the process exponentially easier, because when you go to pitch a reporter, you're going to say, "I have exclusive research, new data that no one else has really talked about before.