What marketing actions can be carried out during Easter?

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With Easter just around the corner, it's time to create an Easter campaign to get your online store or website ready to celebrate in style.

You don't have to sell typical seasonal products, such as colorful Easter eggs or traditional sweets like torrijas or buñuelos, to take advantage of these holidays to give a boost to your online business.

Surprising customers and increasing the number of leads in the business are not mutually exclusive. That is why we want to share 5 marketing strategies adapted to Easter so that you can capture the attention of visitors without much effort.

5 marketing ideas for an Easter campaign
Easter is one of the most important holidays in Spain, both for the most religious community and for those who enjoy it as a holiday. For this reason, during this very special week many people decorate their houses with Christian motifs, but a large part of the population does so with Easter bunnies or chicks.

Online business owners may be wondering how they can incorporate this holiday into their marketing strategies to boost their store, blog or website. Keep reading as we give you a few ideas .

1. Decorate the website, the newsletter, the social networks… Everything!
You have to choose one of the star products to promote throughout Holy Week, and you can't forget to decorate your digital media with seasonal motifs to show that you are always up to date.

If you send out a newsletter or have an informative blog, adding this type of decoration will remind customers that the holidays are approaching . If you have an online store, adding a few decorations to match the holiday will encourage visitors to make a purchase .

2. Create a contest for the best Easter egg on social media
In addition to uploading a few statuses, reels or photos with Easter as the main theme, social networks are the perfect place to organize a contest among followers to upload images of the Easter eggs they paint themselves and vote for each other .

Encourage participation by offering a bundle of products or some other prize . This will capture their attention and create a long-lasting positive brand image in their minds.

3. Online games to entertain users
During Easter, almost everyone has a few days off . You should take advantage of the free time people have to promote your brand and attract customers with online skill games that can be easily created with the Easypromosapp platform .

Memory games where you have to match identical pictures, speed challenges where you have to catch bosnia and herzegovina whatsapp lead bunnies and eggs, or a fun Minesweeper-style game will keep your website visitors entertained .

4. Create an Easter Egg Hunt All Over the Web
Although it is a foreign custom, thanks to series and movies, everyone knows that hunting for Easter eggs is one of the typical pastimes of the season. You can also organize an egg hunt throughout your website and give a discount code or other prize for each egg found.

Besides making your visitors have a good time, it is one of the best ways to get them to visit different pages on a site and check out different social networks .

5. Create a weekly rewards calendar
Easter is the perfect holiday to include a weekly in-game calendar on your webstore that will have users visiting your site every day to collect rewards or complete quests.

You can give away prizes in the form of samples or discount codes every day , although it is also a good idea to give away a more succulent prize upon completing the calendar ; for example, you can reward loyalty and consistency with a batch of your products.

With these marketing ideas for an Easter campaign, we are sure that you will be able to capture many leads and make the brand known to many new users.