7 Social Media Trends to Follow in 2023

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Purchasing behaviors have changed significantly in recent years and it is not always easy for brands to adapt.

In addition, the entry into working life of Generation Z strongly anchors the place of social networks in the customer journey.

Did you know that Social Media represents 1.28 billion daily users 1 ? And that on average each user spends 1h42 per day 2 ?

Social media management is therefore an important factor in your brand's turnover. Snack content, Live shopping, Metaverse or even local SEO thanks to hashtags, discover the 7 Social Media trends to follow in 2023 .



1. Fast and visual consumption: snack content
2. Purchases via Live shopping
3. Local SEO using hashtags
4. Customer support via instant messaging
5. The growth of User Generated Content
6. The near future with the Metaverse
7. The beginning of predictive analyses thanks to artificial intelligence


Social Media - video snak content

1. Fast and visual consumption: snack content
Today, buyers are in a hurry and want to consume short, punchy buy costa rica cell phone number list content. Videos, tweets, infographics, etc. You have to get to the point to retain the customer's attention.

On social networks , you now need to arouse emotions to generate engagement. Below is an example of a Facebook post from Monoprix. Funny and encouraging Internet users to react, a perfect example of snack content !



snak content Facebook Monoprix

Example of a Facebook snack content post from Monoprix



Video is also popular in Social Media . Real on Instagram , TikTok videos or even LinkedIn webinars . It helps persuade 64% of consumers to buy 3. In addition, 62% of users say they became interested in a brand or product after seeing it in an Instagram story 4 .

Don't hesitate any longer! Create snack content, adapted to the local context of each of your points of sale to attract customers to the store !



snack content Facebook - click and collect Nature and discoveries

Facebook snack content from Nature et Découvertes,
to generate in-store traffic through click and collect



live shopping shoes

2. Purchases via Live shopping
A relatively recent concept, Live shopping will really take off in 2023.

To date, 70% of consumers in France, the United Kingdom, Spain and Poland are interested in this innovative and immersive online consumption method 5 .

Thanks to its exposure time, which is incomparable to other types of content, it is possible to envisage a conversion rate of around 20% 6 .

Let's take the example of the Live Shopping of Galeries Lafayette on the Champs Elysées. Broadcast on Instagram , in partnership with an influencer, it presented the beauty products of a specific range. Followers could buy the products directly during the live, thanks to numerous links.



Live shopping Galeries Lafayette

Live shopping at Galeries Lafayette Champs Elysées



Don't forget that during a Live shopping event , you can give away vouchers valid at your point of sale to generate in-store traffic .

We strongly advise you to include Live shopping, on Facebook or Instagram , in your Social Media management strategy .



hashtag word – local seo

3. Local SEO using hashtags
Another Social Media trend that should not be overlooked is local SEO on search engines integrated with social networks. To do this, you need to optimize your hashtags and local SEO keywords .

Did you know that according to a Google study, 40% of 18-24 year olds now use social media as their primary search engine 7 ? Google has cause for concern.

The search engine favored by Generation Z is… TikTok ! In the example below, a search for “Decathlon Orléans” on this social network allows access to the point of sale page and all the TikTok content created by the brand. Fun videos increase the likeability of this point of sale, and therefore the desire of Internet users to go there!



local SEO – TikTok page Decathlon Orléans

Access to the “Decathlon Orléans” store page following
a search directly on TikTok



Be aware that TikTok is currently working on a new feature called “ local feed ”. It would allow users to offer results of content produced nearby. A boon for your brand’s local marketing !



visual phone – Whatsapp

4. Customer support via instant messaging
Social Media Management now makes it possible to manage customer support through social media messaging channels.

Instant messaging allows for a close relationship with the consumer, and they expect a very fast response. WhatsApp , Instagram , Messenger … the customer wants almost immediate interactions when they contact a brand.

In the example below, the prospect wants to know which DIY store is open near him. Without an immediate answer, he might go to a competitor.



whatsapp tinker everything

Customer request via WhatsApp instant messaging



To improve the responsiveness of exchanges with your consumers, you can rely on social media management tools .



user generated content

5. The growth of User Generated Content
User-generated content is a social media trend that has been growing strongly for several years. Highly engaging, these campaigns help increase brand likeability while generating marketing buzz.

For example, Starbucks used Instagram for its “#WhiteCupContest” campaign. Customers were invited to create an artistic drawing on the brand’s white cups and then post the photo on Instagram. The winning drawings were then used to make cups available at retail locations. A perfect demonstration of User Generated Content to attract customers to the store !



User Generated Content Campaign - Starbucks

Starbucks User Generated Content Campaign



Also consider capitalizing on your user-generated content campaigns with a multi-media local marketing strategy . You can repurpose this content into local ads on social media, TV, and more.



Metaverse Matrix

6. The near future with the Metaverse
The Metaverse is a virtual universe where it is possible to interact, in fictional geographical spaces, with people and objects.

It is a sector with strong development potential estimated at 800 billion dollars 8 .

Did you know that there are multiple Metaverses? Facebook Meta, Microsoft, and Tencent are each working on different versions.

Fiat has just launched the first Metaverse showroom , the Fiat Metaverse Store. Prospects can ask an avatar about the new Fiat 500, benefit from 3D views, customize the bodywork and even do a driving simulation! Once they have made their choice, they just have to go to a nearby physical point of sale to complete the purchase.

Fiat Metaverse Store showroom

First showroom in the Metaverse, the Fiat Metaverse Store



These virtual spaces therefore encourage brand networks to reinvent their customer approach and invest in this new world of Social Media .

2023 will undoubtedly be the year of the Metaverse expansion!