Recruit new subscribers to a channel or bot

[Reddi2]

Increasing website traffic : the goal is to attract users to the resource with specific offers. use advertising to increase the audience. Lead or sales generation : we aim to obtain contacts of potential clients or direct sales from clicks. 2. Selecting metrics to evaluate the effectiveness of advertising in Telegram Ads Each goal has its own performance parameters. In the Telegram Ads advertising account, you can track the following. Target Key metrics What does it mean Why are they needed? Brand recognition Views Ad views Track how many times users have seen an ad Attracting traffic to the site clicks How many times was the ad clicked? Track the usages of car owner database number of clicks to the site CTR Ad clickability Assess the quality of the creative: if it interests users, they tap on the ad CPC Cost per click Understand how much you pay per user action Channel subscriptions / bot launches Joined Number of connections to the bot or subscriptions to the channel Track how many users have joined your resource CPS/CPJ Price per subscriber Understand how much you pay to attract one user to a channel or bot.


Helps to forecast and manage the budget If you are launching targeting in Telegram to attract leads and clients, you will have to turn to end-to-end analytics and use UTM tags in ad links , since there are no corresponding metrics for tracking results in the advertising account statistics. You will need to look at: Leads – the number of applications you received from clicks from Telegram Ads. CPL – cost per lead. Important to track for managing your advertising budget. CR (conversion) from Clicks (transition) to Leads (application).


It allows you to understand how high-quality the traffic you bring from Telegram Ads is. Clients – the number of new clients who contacted you thanks to targeted advertising in the messenger. CAC – customer cost. It is important to track it in order to manage the advertising budget correctly: to avoid situations when the costs of attracting exceed the income received from promotion. For all purposes, the CPM rate will be important - the amount for which you buy 1000 views. It determines whether you win the advertising auction or not: whether the ad will be shown to users.